Oral Presentation
A6
Alcohol Messaging, Guidance and Public Response
A6.1 Investigating the Impact of Message Framing on Reactance to Alcohol Warning Labels in Canada
Kara Thompson, St. Francis Xavier University
Erin Hobin, Public Health Ontario
Renaud Legoux, Hautes études commerciales de Montréal
A6.2 Advancing Public Health: The Impact of Canada’s Guidance on Alcohol and Health
Bryce Barker, Canadian Centre on Substance Use and Addiction
Christine Levesque, Canadian Centre on Substance Use and Addiction
Mélissa Joseph, Canadian Centre on Substance Use and Addiction
Adam Sherk, Canadian Centre on Substance Use and Addiction
A6.3 Clicks, Comments and Conversations: Evaluating the Media Reach and Campaign Effectiveness of KnowAlcohol.ca
Timothy Naimi, Canadian Institute for Substance Use Research
Andrea Cowan, Canadian Institute for Substance Use Research
Amanda Farrell-Low, Canadian Institute for Substance Use Research
Priya Johal, Canadian Institute for Substance Use Research